AWeber Email Marketing Software Review…With the advent of the internet and the era of digitalization, email has become a predominant part in everyone’s life, particularly in the corporate sector. Every day over 196 billion emails get exchanged every single day. Among them, about 109 billion are emails pertaining solely to business. Thus, emails form a key component in today’s world for all walks of life.
With this huge a faction of the world population using email regularly, it has ensured a better connectivity with people all over the globe also paving the way for choosing customers for a business. However, with numerous customers it may get tedious to customize every email and then send them to customers. This is where email marketing companies come into play. Email marketing allows you to customize emails and send them to your target audience without you having to dedicate much time.
In this article, we will focus on the AWeber Email Marketing Software Review 2017. A bulk Email marketing software from the Pennsylvania based company, it also provides sign up form, RSS to email and autoresponder service. This allows you to send out email marketing messages to a pool of subscribers in a particular order.
Features of AWeber Email Marketing Software-
AWeber’s email marketing strategy feature list is exhaustive. Some of the most impressive features include:
AWeber brings to the table the largest set of e-newsletter templates today when compared to its competitors. Currently there are about 700 templates available in the software.
2. Responsive Email Designs
Because of the responsive email design, the latter can be easily resized depending on the device the customer is viewing the email on. This feature is extremely necessary in today’s era of digitalization.
The easy to use autoresponder system in the software allows the user to list out different subscribers for different emails and newsletters.
4. Data Import
AWeber allows you to import existing data of type XLS, XLSX, TSV, CSV, TXT seamlessly. Depending on the import data rate, you can also set the subscriber list manually.
5. RSS to Email
This system automatically turns your site’s RSS feed into e-newsletters and sends them out instantly depending on the set schedule.
How to use AWeber ?
Without much further ado, let’s delve into the how-to’s of this tool. To get started, you can start a 30-day free trial here.
Step 1: Once you’ve successfully registered for a new account, you will have to create a new list. To do this, click on the Approve Message button followed by the Create List button after furnishing your company and website details.
Step 2: Go to the Signup Forms tab. Here, you can use the ready-made templates to add the details of your subscribers.
Step 3: Go to the List Option tab. Here, you can enter details for the default settings. Additional details like your social media information, signature etc. can also be added by personalizing the list.
Legacy Follow Up Series
This series contains a sequence of messages automatically sent out to a list of subscribers in sequence. To create and edit a legacy follow up message, follow the steps below:
Step 1: Legacy Follow Up Series can be accessed from the Messages tab dropdown.
Step 2: Click on Create a Message button, followed by Drag and drop Email Builder from the dropdown menu.
Step 3: At the top of the message editor, enter the subject for the message.
Step 4: Next, use the Drag and Drop Email Builder that has two primary components: Sections and Blocks. The former can be used to update the content, button, logo etc.
Step 5: A predefined template can also be used for mail builder. To do this, under Message Properties, click on Templates, select the one that best suits you and click Apply.
With the template ready, you can add row and column from the menu bar with the icons Vertical Split and Horizontal Split respectively.
The message can be personalized to add subscriber’s information using the Personalize button.
Step 6: Click Save and Exit so AWeber can save your message.
Step 7: Click on Send Options button under the Drafts section and select Add to Follow Up Series. Add intervals for sending out each email.
You can also send out messages based on a specific time and date by selecting Send Window under Edit.
AWeber Email Marketing Software Review- Pros and Cons
AWeber has the following pros:
- Easy to use with 24-hour customer support
- Autoresponder feature
- Superb analytics
- User can create a list with up to 500 subscribers and unlimited emails all in one account
- Both HTML and Text emails
It has the following cons:
- A little high on the price
- Has features that may not be useful or required
- Charges user if anyone unsubscribes from
- Duplicate emails are also charged
Despite the pros and cons, AWeber is one of the oldest bulk email marketing services and certainly the best so far. Check it out! Happy Emailing!
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