Top 3 Most Important SEO Ranking Factors –
Unless your website gets a high rank on your search engine result pages for your targeted keywords, your website will never be popular. You can spend hundreds of dollars in driving paid traffic from social media platforms, but unless you start getting organic traffic from search engines, you can never expect your website to grow leaps and bounds. To get a high rank, you need to optimize your website according to the SEO ranking factors that are prevalent in the current scenario. Google updates its Google search ranking algorithm from time to time and hence, SEO ranking factors and their weightage changes accordingly. Here are the 3 most important Google ranking factors in 2018 you must be aware of.
*You may Like it : Is Facebook marketing dead? 2018-19 Tips for FB Marketing, Live & Ads
Even though the weightage of backlinks for Google search ranking has reduced over the past few years due to misuse of backlinks, it is still one of the most important Google ranking factors in 2018 that can boost your SEO rank. You should concentrate on getting backlinks high-quality websites that are relevant to your niche. Google’s ranking algorithm checks three signals to determine SEO score – number of backlinks, PageRank and domain authority of the linking websites and link diversity.
Getting too many low-quality links or getting too many links from one high-quality website will not enhance your SEO rank. Instead, get many high-quality links from different relevant websites. It is your backlinks that have the ability to rank your web pages on the first page of Google. All the websites the rank on the first page of Google have good PageRank and are socially popular.
2) Keywords and Content
Along with quality backlinks, you have to ensure that you write search engine friendly and user-friendly quality content. For content to be search engine friendly, you have to find the right keywords and keep the keyword density proper. According to SeachEngineJournal, over 50% of the top Google search ranking articles have the primary keyword in the title as well as in the subheadings with H1 and H2.
You must find such keywords that have low competition but high search volume. For every primary keyword, you must have secondary keywords that are relevant to the primary keyword. You must use your long-tail keywords in subheadings and try to make the title and subheadings same as the queries with which people are going to search on search engines.
To make an article user-friendly, you have to structure it properly and use images and videos to illustrate things clearly. According to Neil Patel, the longer the article, the better will be the ranking on search engines. Making quality articles for users will make it more sharable, and your social media signals will also go up. People will talk about it on social media, and it will boost your SEO ranking.
3.) Mobile-First User Experience
With every passing year, the number of mobile users accessing websites is increasing exponentially, and in a matter of few more years, they will take over computer users. That is why, in November 2016, Google announced mobile-first indexing as a new inclusion and be to one of the prime Google ranking factors in 2018. What it means is that you have to give first priority in designing a better UI for mobile users. If a website has high-quality backlinks and great content, but its mobile version is awful, it will get a low Google search ranking on search engine result pages especially for local search queries.
Take care of these 3 most important Google ranking factors in 2018, and with time, your rank will go up to get featured on the first page of search engine result pages.
Check It Out – BIGGER than Google and YouTube?
Also Read –
- Long Tail Pro Review – Is It The Best Keyword Research Tool ?
- Image Optimization Techniques For SEO.
Tags: SEO Ranking Factors, google ranking factors seo, search engine ranking factors.